Primo Essentiel package

9780471520740. New condition. Hard cover. 2nd Revised ed. Language: English. Pages: 236. Sewn binding. Paper over boards. 236 p. Here is a "blueprint" for professionals, business people and techinicians: specialists who want to enter the consulting field or market their firms' professional services more effectively and profitably. This second edition is revised to serve as a marketing handbook for the 1990s and beyond, and is based on the same "client-centered/leveraged" approach as the original edition, showing how servicing fewer clients/markets can generate greater profits. It contains principle-based practices and strategies culled from over 20 years of experiences in 600 firms, effectively converting theory into practical reality for professionals who need to know what to do and how to do it.